![]() “If someone were to write the song “I Want to Teach the World to Sing” today, that would most likely end up being labeled a kids song, but it’s really just a song that universally connects with audiences of all ages. That’s been a goal of mine for years, and those songs tend to land within the children’s genre of music now. The longer I’m doing this, the more that the lines blur, and it just becomes the chance to fill the need that I’ve found for universally themed songs. “Even my most recent adult-oriented record (2013’s No Fairy Tale), there were two songs on it that were written during sessions that were supposed to be specifically for kids material. “I still do ‘real’ music,” the singer explains, noting the condescension she has received from peers. Both of them were different from each other, but what they both had in common were that they were produced like regular records, and I just felt so grown up and cool listening to them as a kid,” Loeb says. “There were a few records that I thought were grownup records, because I didn’t think they felt like kiddie records when I was younger: Free to Be… You and Me by Marlo Thomas & Friends, and Carole King’s record Really Rosie, where she put Maurice Sendak’s words and stories to music. ![]() The album was Loeb’s nod toward both the children’s albums that were produced during her childhood that didn’t underestimate a kid’s intelligence, and the heartfelt songs that ruled the radio airwaves in the ’60s and ’70s, but would cynically be viewed as kiddie fare if written today. Children’s music that leans more pop than “Pop Goes the Weasel” is always in demand for parents with children starting to age out of nursery rhymes, and that’s where Loeb has become invaluable for Amazon Music’s profile amongst families.įeel What U Feel features 12 tracks of mostly original songs, a welcome departure for families burnt out on the Kidz Bop series of high-pitched covers, but still in need of music for car rides with their grade school aged kids. ![]() Amazon Music says it’s seen a threefold increase in streams of kid’s music in the past three years - perhaps in part because kids can ask Amazon’s voice activated robot Alexa to play it themselves - leading mainstream acts such of Loeb and lead singer Amy Lee of the rock band Evanescence to sign exclusive deals with the e-retailing giant. ![]()
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